ELF Insider Exodus: 5 Execs Sell Big

🧴 🏬 💄 💅 🧽 📊 🌊 🧪 🧬 📉

April 22, 2025

Today's Top Insider Moves That Matter

It’s not just what insiders are buying or selling—it’s when, how much, and whether it signals conviction or just routine portfolio management.

Today’s market was a sea of green, with technology, consumer discretionary, and financials leading a broad-based rally. Software and semiconductors saw strong inflows, while real estate and utilities gained modestly on the rebound. Defensive sectors like healthcare and consumer staples lagged the momentum.

Insiders, however, painted a more nuanced picture beneath the surface. Executives in tech and consumer products cashed in—perhaps sensing near-term valuation peaks—while financial sponsors and deep-value hunters made targeted, high-conviction buys in overlooked names.

From coordinated buying in diagnostics to continued activist accumulation in closed-end funds, today’s Form 4s reveal where the smart money is repositioning ahead of the next move. Let’s dive into today’s biggest trades.

Biggest Insider Sales

🧴 E.L.F. Beauty $ELF ( â–˛ 0.81% ) – CEO’s $5.2M Trim Raises Eyebrows

  • Who’s Selling? Tarang Amin (CEO)

  • What They Sold: 97,915 shares at $53.36

  • Total Value: $5.2M

  • Why It Matters: Amin still holds over 1 million shares, but trimming at these levels suggests a potential valuation cap—or just strategic profit-taking.

🏬 E.L.F. Beauty $ELF ( â–˛ 0.81% ) – SVP Operations Offloads $2.7M

  • Who’s Selling? Joshua Allen Franks (SVP, Operations)

  • What They Sold: 51,353 shares at $53.36

  • Total Value: $2.74M

  • Why It Matters: A 31% drop in holdings is no small statement, especially for an operations lead closely tied to margin performance.

đź’„ E.L.F. Beauty $ELF ( â–˛ 0.81% ) – Milsten Joins the $2.7M Parade

  • Who’s Selling? Scott Milsten (See Remarks)

  • What They Sold: 51,351 shares at $53.36

  • Total Value: $2.74M

  • Why It Matters: Back-to-back sales of nearly identical size and price add up to a clear pattern: insiders are cooling off after a strong run.

đź’… E.L.F. Beauty $ELF ( â–˛ 0.81% ) – CMO Trims $2.74M

  • Who’s Selling? Kory Marchisotto (See Remarks)

  • What They Sold: 51,350 shares at $53.36

  • Total Value: $2.74M

  • Why It Matters: A 25% trim from the marketing front signals caution—or a reward after a brand boom.

🧽 E.L.F. Beauty $ELF ( â–˛ 0.81% ) – Mandy Fields Unloads $2.57M

  • Who’s Selling? Mandy Fields (See Remarks)

  • What They Sold: 48,213 shares at $53.36

  • Total Value: $2.57M

  • Why It Matters: Fields shaved off 30% of her stake, rounding out a full-blown executive exhale across the board.

E.L.F. execs didn’t just trickle out stock—they moved in formation. With five major officers trimming millions each, this cluster is less about coincidence and more about consensus.

Up next: the insiders who are going long. Let’s dive into today’s most aggressive buyers.

You’ve seen the exits. Now see where the money’s going

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